There are countless ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers or earning backlinks are both superior tactics, marketers rarely have the time to complete these tasks.
Be Updated with the latest trends and marketing strategies. Design and Develop a successful Social media strategy. Write attractive and unique content for your posts. This will boost your target audience engagement and make new followers.
With Facebook Audience Network now reaching over 1 billion people every month, the social media platform is increasingly popular among marketers. And there’s a good reason for it: Facebook’s highly specific audience-targeting allows you to reach just the right people at the right time. Days ago I have written a blog on How to increase your blog traffic by 284% which includes blogging tips and tricks.
Here’s why you should promote your content on Facebook:
- Cost-per-click prices are low compared to other paid channels.
- Targeting options let you reach many potential buyers.
- Paid promotion expands the post’s organic reach.
- Promotions are easy to set up and manage.
As you explore the value of Facebook content paid promotion, learn about nine best practices that help your content get more clicks at a lower cost.
1. Share your post on Facebook
The best way to start promoting your content on Facebook is free. Post a link to the article on your Facebook brand page. You can easily do it by copying your article’s URL to Facebook’s sharing box.
The post will organically reach about 2% of the people who “like” your page. But that 2% isn’t the main reason that makes sharing posts on Facebook worthwhile.
The success of your paid Facebook campaigns depends on its credibility – do people believe that the content is good enough to click on?
One of the best ways to prep your Facebook post for a promotional-boosted campaign is to get some “likes” and shares to prove its worth. When your target audience notices that others have “liked” and shared your post, they’ll be curious to find out more, and maybe even share it. Before sharing any of the posts keep in mind that you have written the content of the post in a way which attracts the readers. Here are some 2018 Content Marketing Toolkit (Tips, Templates, and Checklists) to help you out.
2. Boost your Facebook post
Boosted posts are the easiest way on Facebook to promote your content. All you need to do is set up a budget, choose the audience, and click “Boost Post.”
In my experience, the best time to boost a Facebook post is about an hour after publishing the original article.
Set the paid campaign duration for one day and use a low budget. You’ll first want to see how the campaign performs before considering an increase in budget or time frame.
The best way to conduct a quick Facebook campaign checkup is to use the Facebook Ads Manager. You’ll be able to see three important campaign metrics
- Cost per click: See how expensive it is to have a person click on your promoted post.
- Click-through rate: Evaluate how well your promoted post generates interest from your targeted audience.
- Cost per mile: Understand how much it costs for your boosted post to be seen 1,000 times.
3. Use captivating headlines
According to Copyblogger, 80% of readers never make it past an article’s headline. The same rule applies to Facebook: If your headline fails to catch people’s attention, they won’t click on your ad. You should know how to write more engaging social media post.
Don’t be afraid to use a Facebook ad headline different from the one in your article. To craft a good Facebook headline:
- Clearly, show the benefit to the reader.
- Include numbers and facts to increase credibility.
- Keep your headlines short (40-70 characters).
- Use action verbs such as get, learn, or do.
4. Use well-designed images
Another crucial aspect people consider when looking at your Facebook ads is the image.
Of course, you should avoid stock photos, especially the free stuff, as people tire of seeing ads with the same visuals over and over.
Use your in-house designer, hire one, or create your images through Facebook-focused ad-tool companies.
5. Write irresistible copy
Let’s imagine that you’ve written a magnetic Facebook post headline and found an awesome ad image. However, there’s still a high likelihood that people won’t click on your ad. be aware of the ways to write more engaging social media post.
Now that you’ve caught your audience’s attention with a fascinating image, they’ll read your ad copy before clicking to go to your article. It is extremely important to nail the Facebook ad copy or your boosted post description. Some of the best tactics for writing captivating promotional copy include:
- Use testimonials and facts to increase credibility.
- Ask questions to captivate people’s attention.
- Offer solutions to common problems.
- Use clear calls to action to show the next step.
- Play on people’s emotions and ignite curiosity.
6. Create A/B tests
If you’re unsure which type of headline, image, or ad copy works best, there’s an easy way to find out. By creating a Facebook ad A/B test, you can compare the results of multiple ad versions and optimize your campaign accordingly. If you want any help then you can take help of Digital Marketing Agency which can help you out.
When promoting your articles on Facebook, it makes sense to test:
- Multiple ad headlines
- Different ad images
- Two or more main description texts
- Link Descriptions
- Target audiences
- Ad placement
7. Target the right people
Define your audience to target only people who are likely interested in the article you’re promoting. Audience selection also can affect the cost per click.
To develop a long-lasting campaign or to ensure that you have targeted the same audience for other campaigns, use the Saved Audience feature. You can target people based on:
- Interests
- Location
- Age
- Gender
- Relationship status
- Purchase Behaviors
- Education level
8. Use Custom Audience feature
Facebook’s Custom Audience feature allows you to target people who have visited your website or engaged with your Facebook page. They’re often the most valuable audience to target.
If you create a custom audience on Facebook and wish to target people who have visited your blog or other web pages, you’ll need to install Facebook Pixel first. Then you select “web traffic” in the Custom Audience feature. Your options include targeting:
- Everyone who visited your domain
- People who visited specific web pages
- People who visited specific web pages but not others
- People who haven’t visited your website for a certain amount of time
For example, if you want to target all the people who’ve visited your blog, you can target the URLs for your blog’s domain.
9. Use emojis
We recently ran a small test with Scoro to see whether emojis have any effect on Facebook posts’ click-through and engagement rates
Full disclosure: We didn’t have 10,000-plus impressions or a sufficient amount of clicks to say this A/B test is 100% statistically significant. Consider it a fun test to replicate.
We discovered that the ad with the red-flag emoji in the headline had the click-through rate of 0.846%, while the ad with no emoji had the CTR of 0.351%.
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