Mobile SEO : Welcome to The Future of SEO

Mobile SEO: Welcome to The Future of SEO

Well, this is well-known fact that the mobile phones are the most revolutionary product of this century. Not very far, the mobile phone was just for making a call and receiving a call. But now everything is changed. Now mobile phone is not just for making calls, sad listening to the calls; now you can use it for playing games, listening music, FM Receiver, and much more.But the most important application of mobile is “Using Internet”. And a prediction says, “Soon Mobile Will Overtake Desktop Internet Uses”. Digital Marketing Agency also works on Mobile SEO, Mobile Optimization is very important according to Google.

Before moving further, let us have a quick look at some statistics on the mobile phone users:

Not promising enough? Data is not too much, why not have a graphical view and feel the difference.

Now that’s the clear vision, seeing the mountains of users. Yes, that’s what I am saying, Mobile SEO is the thing you need to focus on. So did the bell ring your ears?

That’s why you need Mobile SEO for your business.

As you can see how the world is moving towards the mobile, that is why it has become necessary for every business owner to be smart enough to optimize their mobile platform/site by doing right Mobile SEO.

I Have Done Enough Desktop SEO and My site is Also 100% Responsive, Why should I do Mobile SEO?

Most of us have this thinking, but is it right? It’s well said that Think before the act. The most important thing is that most of the times search made in Mobile Phone is different than the search made on the desktop. Thus mobile SEO is little different than the desktop SEO. Google also announced that they have separate changes for mobile and desktop. In Google Algorithm Updates it is also mentioned about Mobile SEO.

What makes Mobile SEO different from Desktop SEO?

The answer is quite simple, The Search. Search made in Mobile is different than on the desktop. The thing to understand in this regard is how the user is engaged. So, here are some factors on which the Mobile SEO depends.

How Search Is Made: As I mentioned several times that the mobile has different search than desktop so it’s self-explanatory.

User Engagement: Desktop is a bigger screen than a mobile phone, so if the search is made on the desktop it hardly matters that you are at first position or fifth, people will click your link. But in mobile the scene changes because here drop in position means your link probably not get a hit. Understand what I am trying to say. No??? This will clear your doubt.

Social Media engagement also affects SEO factors, here you can also check How Social Media impacts SEO.

This is a Desktop View of a Search for “Top 10 Smart Phone”

And this is mobile View for the same

Now tell me what difference you got?

Yes, you are right. In the desktop you can see 4 to 5 search results in front of you but is it the same case on the mobile device? No, it’s not. This is my point. And scrolling, don’t tell me you love scrolling. I hate scrolling for a long time with my thumb. So now you can understand why it is an advantage of being on top for mobile search.

Want to know SEO ranking factors? Jump on SEO Ranking Factors Every One Should Know

Different Ranking Algorithm: If you think there is the same algorithm for desktop search and mobile search then you are absolutely wrong and also I can say your observation is not good. Sorry if I have said something wrong. But if you see the above two images carefully, you will get the answer. Go back and watch them properly. Till then I am waiting for you here…

Gone through it? What you noticed? Yes, now you got the answer that there are different search algorithms because for the same keyword search there are two different sites at the top position. In desktop search, Techradar.com is at #2nd position but in mobile view, it is at the top position. Google changes its algorithm time to time, you should be aware of all the Google Algorithm Updates.

And the most important point is

Local Search: Search in mobile is localized. Why so??? Because most of the time people do search on mobile when they didn’t have the desktop in front of them. So, there are chances that the person searching for something might be in hurry. Thus localized search will help him more. That’s why for mobile search results, Google places Listing now known as Google My Business will appear more than that for Desktop Search. For local search result, you can hire any Digital marketing agency to help you out in this.

Wait this is not over yet I also have a mind-blowing fact for you that will surely turn your mind to mobile marketing and Mobile SEO.

Mobile Email: Increase in the affordable smartphone in the market has grown the Mobile Email Market very rapidly. Currently, 46% of the email users access their email via the mobile device. Strange??? But it’s true. So, if we see the future in 2018 we are expecting 80% of the email users will access their email account through mobile devices.

So are you ready for your mobile optimized site?

Mobile IM: Mobile Instant Messaging Services is also showing strong growth. In 2014 the number of accounts for Mobile IM is 1,423 Million. And it is expected that it will reach 3.8 Billion accounts by the end of 2018. Just imagine an annual growth rate of about 29%. Don’t you want to get the most out of it? So be ready now. Optimize your website for mobile and get great revenue out of it.

If you found these tips helpful or you have any other tips which you think can work comment down them. If you have questions or would like additional insights on any of these topics, let us know by adding a comment OR you can contact us TopinDigiXpert.